The Major Cities Chiefs Association has prepared this guide to creating a multi-layered strategic communications plan. It sets out the opportunities and pitfalls of different media and leads agency leadership and communications staff through crafting four kinds of communication plan: strategic plans for long-term shaping of your public image, tactical plans for communication during large events, crisis plans for responding to tense situations, and interview plans to help ensure that your agency stays on-message.

Publication Date: 2023

136 Pages